I’m a creative director and producer who’s spent over two decades in advertising—but the game has changed.

Today, a single person with the right AI tools can outpace entire teams.

I’ve embraced that shift head-on, becoming an active member of the AI community over the past three years—building smart, adaptive workflows that remove the grunt work and let creativity do what it does best: move people.

This isn’t about hype. It’s about speed, experimentation, and staying relevant in a world evolving by the hour. I started Mostro to unite creative minds—designers, filmmakers, visual artists—and empower them through modern, smart production.

Marketing is being reinvented, whether you’re ready or not.

Juan Cruz Bobillo
Founder, Creative Director & Producer